Make
Editor Verified FreemiumVisual automation platform for building complex, multi-step workflows and integrations.
Last Verified: February 2026 • Automation
Free Tier Boundaries & Verification
Verified Free Allowance:
1,000 operations/month, 2 active scenarios, and 15-minute minimum execution intervals with no expiration.
Commercial Entry Price: Core plan starts at $9/month for 10,000 operations and 1-minute execution intervals.
Check Live Pricing Matrix Architecture & Purpose
Make (formerly Integromat) allows teams to visually design, build, and automate complex workflows connecting thousands of cloud APIs with powerful branching and router logic.
Target Audience & ICP:
Operations managers, growth engineers, and non-technical founders automating business processes.
Practical Use Cases
- Routing inbound webhook leads from Webflow to HubSpot and Slack.
- Automating monthly invoice PDF generation and financial reconciliations.
- Building multi-step AI content generation pipelines with OpenAI and Airtable.
Key Capabilities & Features
- Infinite visual canvas with complex array aggregators, iterators, and error handlers.
- Library of 1,500+ pre-built native API connectors with raw HTTP module support.
- Real-time visual execution inspector showing exact JSON payload inputs and outputs.
Known Limitations & Operational Tradeoffs
- • 15-minute polling interval on the free tier prevents real-time event triggers.
Side-by-Side Alternatives Comparison
Direct Market Counterparts| Specification | Make
Active
| Zapier Alternative |
|---|---|---|
| Pricing Model | Freemium | Generous Free Tier |
| Free Tier Boundaries | 1,000 operations/month, 2 active scenarios, and 15-minute minimum execution intervals with no expiration. | 100 tasks/month free |
| Commercial Pricing | Core plan starts at $9/month for 10,000 operations and 1-minute execution intervals. | $19.99/month for Starter |
| Core Moat / Strength | Significantly more cost-effective per operation than Zapier. | Enterprise workflow automation competitor |
| Known Limitation | 15-minute polling interval on the free tier prevents real-time event triggers. | Subject to provider rate limits. |
| Official Site | Visit Make | Visit Zapier |